The Fallacy of 'ethical' porn

What is ethical, and what is marketing?

Nowadays, we are seeing a large increase in ‘ethical’ porn studios, sites and ‘for women’ companies. Because of social media, articles and a couple documentaries, we all take the label ‘ethical’ at face value, and assume it’s true. Kind of like Dolphin safe tuna. But, what does ‘ethical’ even mean? The term ethical in itself is a philosophical debate, so just by the very definition (or lack of definition) of the word, you can’t really call yourself ‘ethical’. In simple terms, it’s become a marketing label.